The Internet has transformed consumers' lives from every possible perspecive. Traditional media has decreased and will continue to lose ground progressively. Online ad revenue increased nearly 15% in 2010, with search ads comprising 46% of online spending.
The Internet has become the #2 ad revenue in the U.S as measured by total advertising revenue, following TV and beating newspapers.
So what is Online Advertising?
It is simply "Advertising on the Web", taking an opportunity to instantly publish ads on the Web-space in order to expose your business and obtain clients as a result. The major players of online advertisement today are Google, Bing, and Yahoo. These Online channels or Search Engines provide an easy platform for immediate advertisement. Businesses, however, as much as are presented with an important opportunity, also risk losing considerable cash in the efforts of advertising online. Only experienced professionals are able to capture the most benefit out of online ads and turn these into considerable ROI. The effectiveness of Online Advertisement is more noticeable because it isn't intrusive, Internet users go online and actually search for a product or service that they are interested in buying, and only then providers expose their ads. With "Interest" being there, the conversion opportunity increases naturally.
What does this mean to you?
Not for everyone
JD Giron provides an honest service to their clients and we refuse to work on advertisement if they will not translate into long-term revenue. Identifying opportunity is our first and most important step, and we use this as a the main pre-requisite before engaging in worthless advertisement campaigns. If your business isn't ready to advertise online, we will be sure to let you know. We only work where opportuinty exists.
Why Online Advertising doesn't work for some businesses.
- Most importantly, you need to specifically define exactly what "working" means to your business. Do you want to make 200 impressions per week? Do you want to see a 8% increase in revenue? These things need to be clearly defined from the beginning.
- While it may sound like the most simple solution, you need to follow-up with EVERY potential client. For most businesses Online Advertising doesn't lead directly to sales, there needs to be some form of follow-up.
- Lastly, traditional advertising formats will almost always be less effective online than in print/television, why? People have no patience for them, they know what they want and how to get it. Most of the time, traditional advertisements will impede this flow and frustrate the user.
Your competitors are advertising online, taking a piece of the Online Search market. If your business is not currently doing so, it may be missing out on sharing the existing market and staying in the competition.
How can we help?
JD Giron has the experience, the tools and the processes to identify opportunity and take advantage of that opportunity to the fullest. Our professionals are Certified Google Adwords accredited personel, with more than 12 years of experience helping businesses develop a sound plan that is guaranteed to turn your business investent in revenue.
Contact us to obtain a free analysis and a quote, we will tell you if Online Advertising is for you. If so, we will be sure to help you grow your business online.