5 SEO Pitfalls to Watch Out for When Designing Your Site
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When designing your site, if you are designing it yourself, or hiring a professional, there are certain pitfalls that need to be avoided. A website not only needs to have a clean, professional design, it must also be easily indexed by search engines, or search engine friendly. You can have the best looking site in the world, but if no one can find it, what good will it do for your business. Below are 5 things to watch out for in web design.
1.) Avoid Using Javascript in Your Navigation – The use of JavaScript navigation systems can cause problems by preventing search engine spiders from fully indexing (crawling) the content of your website. Use HTML navigation with anchor text links and use CSS to style the navigation.
2.) Avoid Frames – A Frame allows you to display more than one HTML document on the same page. Frames are simply bad for SEO. Frames can cause accessibility and usability problems for your website, and even well designed sites using Frames will tend to rank lower than sites designed without Frames.
3.) Avoid Dynamically Created Content – Dynamically created URL’s are automatically generated pages and usually contain symbols in the URLs such as “?” “%” or “&.” You will commonly find these in Content Management Systems or e-commerce sites with shopping carts. Search engines tend to have difficulty indexing dynamic pages. Dynamic page creation is difficult to avoid with large e-commerce shopping cart sites, but try to look for Content Management Systems and Shopping Carts that create static URLs such as content.htm and index.html.
4.) Avoid Keyword Spamming – People can tend to go a bit keyword crazy when trying to stuff every possible variation of their product, service, company name, and geographic location into their meta tags and in the content of their pages. To combat keyword stuffing search engines have instituted penalties for use of repetitive keywords. Try to use 6-10 keywords in your meta-keywords and write naturally in your content. This is not only good for the search engines, but it also makes your content easier to read.
5.) 301 Redirects from non-www to with www – Search engines may think that yourdomain.com is different from www.yourdomain.com. It may index pages from one site and not index pages from another, and the effectiveness of links leading back to your site may be cut in half. A 301 redirect tells a search engine that a site has moved permanently to a new domain and the spider should only index the www version of the new domain. Your best bet is to see if your domain host can setup a 301 redirect for you, if not you can edit your htaccess file to handle the redirect. If you have other domain names for your business, or mirror sites you should use 301 redirects for them as well.
Avoiding these five pitfalls can go a long way for search engine optimization on your website.
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