Is Social Media for Everyone?
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Can Twitter & Facebook offer a heaven for businesses? Yes, Social Media sites can be a great platform to host interactions where businesses and services connect to “consumers”, but are they places for B2B?… Apparently not!
Businesses are finding it somewhat hard to conduct B2B brand recognition and promotions in today’s social sites.We see businesses trying to force social networks such as Linkedin to host B2B interactions through the creation of demographic groups, which is the closest thing to B2B promotion, but not quite “the platform”. According to 360i LLC, Twitter’s largest share of interactions happen between consumers, and there is a small population of Businesses.
“People use the microblogging platform to lifecast their daily activities – often relaying their ephemeral thoughts as a stream of consciousness while at home, at work or on the go via mobile devices. An overwhelming 94% of tweets analyzed were personal in nature (e.g. what someone did, what they are doing, a conversation with a friend) while only 2% were professional/self-promotional (e.g. sharing industry news, providing updates about one’s career from a personal account or promoting a business), despite some claims to the contrary. Wired magazine’s Evan Ratliff, for example, recently wrote that “self-aggrandizement” is “standard fare” on Twitter.” — 3601, LLC
Facebook, now with over 500 Million Users Worldide, represents the largest conglomerate of individuals, professionals and businesses in the social media spectrum. Businesses may create promotional pages and pay for advertising; the question again is, how much of this can be called “true B2B promotional interaction”? I don’t have the statistics, but as a business owner myself, I have found it extremely hard to produce and expand my current brand in order to sell my services to other businesses.
The current social media as of today, remains a trues consumer-to-consumer, business-to-consumer platform. The B2B social heaven has yet to come.
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